5 Steps to Improve Your Business's Curb Appeal
They say, “You shouldn’t judge a book by its cover.” But they also say, “First impressions count.” Your business’s exterior is your first impression. Before potential customers even walk through the door, they form judgments based on the state of your storefront, your signage, your landscaping and, of course, your parking lot. Spring is the perfect time to refresh, improve your curb appeal and take advantage of every opportunity to impress potential customers.
Fill In Potholes and Cracks
Potholes and cracks are not only unsightly, they are harmful to your parking lot and dangerous for your customers. Don’t leave this damage to be dealt with later. Left unrepaired, potholes and cracks will spread, leading to larger structural problems. As soon as you notice any damage forming, get it repaired right away.
Sealcoating is an importance maintenance measure to protect your asphalt parking lot and extend its life. This treatment protects your asphalt from water penetration, oil and chemical spills and UV damage. In addition, sealcoating gives pavement a sleek, dark finish; your lot will look brand new!
Faded pavement striping is shabby and unclear. Without clear parking lot striping, customers and personnel can easily become confused. This leads to serious safety issues and accidents, for which you, the business owner, will likely be held responsible. Your parking lot striping should be refreshed every 2-3 years at a minimum for clarity and a sharp, new look.
Does your parking lot or building feature any worn, misplaced or unreadable signs? Replace them with new signage in order to avoid confusion and convey information as clearly as possible to your potential customers.
The warmer months are not just for gardening in the yard at home. Apply that home improvement spirit to the landscaping around your business. Remove any weeds or dead plants, refresh the soil with some mulch and add color with new greenery or flowers. The natural beauty is sure to help your customers feel happy and at home.
Refresh Your Building
Let’s not forget the face of your business. Is your building in need of any repairs? Maybe have the windows cleaned or add a fresh coat of paint to the trim. Attention to detail is key to ensuring that your building is as visually appealing as possible.
DC Construction Services understands the importance of a good first impression. We can help you maintain your commercial parking lot (repairing damage, sealcoating, restriping) to improve your business’s curb appeal. Start the conversation today.